Evolution Advertising in Mobile Space

By: Ericsson Magazine
It is anticipated that advertising in the mobile space will increase in all three scenario (Look at Ericsson Review, 2-2009, page.5). Therefore, as a leader in mobile communication, ericsson will further strengthen its solutions to help operators to make their digital channels attractive to the advertising industry.


Similarly, fully recognizing the importance of allowing consumers to receive unobstrusive advertisement, Ericsson will help operators to strengthen their consumer data-mining abilities. Ericsson is also continuosly partnering with relevant players in the advertising ecosystem and enhancing its Ad Broker offering to bridge this industry to network operators.