Product consist of good, service and idea. Product in this new strategy is core product that form main think that is offered by company to customers. Core product of AirLines is flight, core product of hotel is rooms and core product of CNN is information. If w understand about core product, the we can consider the process of important system for availability of effective core product.
To be present at hotel business, we must have rooms. Nevertheles, other hotels have too. The core product make us ready to start, but sometime we don't ready to competing. For Succes, we must ready to competing by preparing process that support for availability of core product, included system ordering, scheduling,management billing and all matters which relate to the core product. In the manner of thus , supplying of the core product become efficient and comfortable.
Performance, it is the performance of the core product that we offered. Is ia called 'fulfill our promise' by gonroos. If Airlines say that it will fly form singapore to Bali at 8.00 Am is it true? Is the room clean? Is the service good? Many companies make their customers not satisfied because lack of ability to bring the core product, sometime they don't carry out exactly. Therefore need person who capable to doing it right. Company must to mulled over who can do right.
To be present at hotel business, we must have rooms. Nevertheles, other hotels have too. The core product make us ready to start, but sometime we don't ready to competing. For Succes, we must ready to competing by preparing process that support for availability of core product, included system ordering, scheduling,management billing and all matters which relate to the core product. In the manner of thus , supplying of the core product become efficient and comfortable.
Performance, it is the performance of the core product that we offered. Is ia called 'fulfill our promise' by gonroos. If Airlines say that it will fly form singapore to Bali at 8.00 Am is it true? Is the room clean? Is the service good? Many companies make their customers not satisfied because lack of ability to bring the core product, sometime they don't carry out exactly. Therefore need person who capable to doing it right. Company must to mulled over who can do right.